PT Elite

The PT Elite team came to me with the need to get their brand jump-started. They were opening a new office in Bozeman, Montana, and wanted their new logo and stationery materials to have some local appeal. A primary goal in developing these materials was to give the feeling of a trustworthy and modern physical therapy office that would stand out from the stale hospital vibe that is perpetuated in the industry. This was achieved by using a more modern set of fonts and a desaturated color palette. The icon of Montana’s beloved mountains is a symbol of recreation, stability, and the ascent into healthier living.