The Surfrider Foundation only works with brands that have a strong alignment with its mission. The Dudes Brewing Company came to Surfrider expressing interest in working together on a co-branded beer that would result in a percentage of sales being donated to the Surfrider mission and to expand the visibility of both brands to a larger audience. Their four-packs of beer are held together with 96 percent post-consumer recycled carrying lids that can be recycled over and over. This aligns perfectly with Surfrider’s efforts to fight plastic pollution.

I worked with their in-house illustrator and marketing team to produce the final design. By providing their team with preliminary sketches and digital illustrations, our team was able to execute the final product clearly and quickly. The artwork depicts Poseidon’s trident, the weapon of choice for the mythological protector of the sea, and a pair of crossed surfboards to symbolize the barrier of defense that stands in the way of those who seek to damage our ocean, waves, and beaches. The result is a great-tasting beer that is co-branded and fully integrated into the brand alignment for both companies. Drink some brew and protect the coast!