Peak Bagger Coffee Co.
Branding | Identity
Peak Bagger Coffee Co. was born from a concept to create a regionally inspired coffee brand hailing from Denver, Colorado. I always start a branding project with a research and discovery phase to collect inspiration, audit the competition, and build in a unique concept. This is all driven by first building a set of brand descriptors that will inform the collection of inspirational resources as well as the forthcoming design.
“Did you know? There are 53 mountain peaks in Colorado that scale over 14,000 feet.”
Descriptors & Inspiration
Did you know? There are 53 mountain peaks in Colorado that scale over 14,000 feet. Known to the mountaineering world as “fourteeners.” So I researched Colorado history and common lingo for the mountain lifestyle to inform the naming of the brand. I also let this theme guide my collection of inspirational colors, patterns, images, and typography.
- Mountain Life
- Inviting
- Adventurous
- Passionate
- Proud
- Clean
Brand Naming
“Peak bagging or hill bagging is an activity in which hikers, climbers, and mountaineers attempt to reach a collection of summits, published in the form of a list.” I chose Peak Bagger Coffee Co. as the final name because it shared this idea of optimism, hard work, big goals, and adventure. It also plays on the 53 fourteeners as the unsaid list to be bagged.
- Altitude 53 Coffee
- Peak Bagger Coffee Co.
- Centennial State Roasters
- Basin Beans Coffee Co.
- Front Range Roasters
